Frequently asked questions

Questions we’d expect a consumer sales, subscription, or B2B commercial team to ask when evaluating verified agreement evidence -- grouped by what you’re trying to verify.

Subscription & Payment Verification

Evidence that a customer or business understood and agreed to a subscription, membership, Direct Debit mandate, or recurring payment.

What is subscription verification and why would a business need it?

It's independent confirmation that a customer understood and agreed to a subscription -- the price, billing frequency, minimum term, and cancellation rights -- captured directly from the customer rather than assumed from a signup form. Businesses use it to cut down 'I didn't agree to that' disputes and chargebacks.

How does Heimdell prove a customer agreed to a subscription?

The customer reviews the exact terms through a Hosted link, an embedded confirmation, or a phone call, and explicitly ticks (or verbally confirms) each acknowledgement themselves. That confirmation is timestamped and cryptographically fingerprinted the moment it happens, tied to the exact template version they saw.

What is the Direct Debit Guarantee and how is it shown to customers?

It's the standard UK protection customers get when they set up a Direct Debit mandate. Heimdell shows the Direct Debit Guarantee wording automatically as part of the verification flow for consumer agreements where a Direct Debit applies, and records that it was shown and acknowledged.

Do you support recurring card payments as well as Direct Debit?

Yes. Recurring card payments, instalments, and other recurring commercial payment structures can be included in a verification template alongside or instead of a Direct Debit mandate.

How does Heimdell handle a subscription price increase?

A price increase on an existing subscription creates its own new verification -- linked to the original agreement -- rather than silently updating the old record. The customer sees and confirms the new price specifically.

What happens when a subscription automatically renews?

Renewals get their own evidence trail. Where a renewal reminder or renewal confirmation is required (for example under the UK's newer subscription-contract rules), that step is a tracked verification in its own right, not just a note in a CRM.

How does this help with the Digital Markets, Competition and Consumers Act 2024 subscription rules?

The DMCCA's subscription-contract requirements -- clear pre-signup information, a reminder before a trial converts to paid, a reminder before renewal, and easy cancellation -- map directly onto verification steps Heimdell can generate evidence for. This is a plain-English summary of what the Act requires, not legal advice; confirm your specific obligations with a solicitor.

Can Heimdell verify B2B SaaS subscriptions, not just consumer ones?

Yes. The same engine handles B2B SaaS and business software subscriptions, with the business-authority layer added so you also have evidence of who at the buying company agreed and that they were authorised to.

What evidence is created when a customer confirms a Direct Debit mandate?

A tamper-evident certificate recording exactly what mandate terms were shown, that the Direct Debit Guarantee was presented, and the customer's explicit confirmation -- dated and hashed so it can't be quietly altered afterwards, including by Heimdell.

How do you handle trial periods that convert to paid subscriptions?

The conversion from trial to paid is treated as a distinct point requiring its own confirmation where regulation or your own policy requires a reminder -- so you have evidence the customer knew the trial was ending and what they'd be charged.

What if a customer disputes a subscription renewal months later?

You pull the certificate for that specific renewal verification, showing the exact terms presented, the template version, and the timestamped confirmation -- rather than relying on memory or an unlogged phone call.

Does Heimdell store card numbers or bank details?

No full card numbers or full bank account details are ever exposed in the dashboard. Bank details are encrypted, with only the last 4 digits ever shown, and raw evidence isn't exposed outside the certificate flow.

How is a subscription verification different from a normal checkout confirmation?

A checkout tickbox is usually presented by the seller and assumed to reflect understanding. A Heimdell verification is a separate, independent step where the customer reviews the terms in their own time and confirms each one explicitly -- which is what makes it usable as evidence in a dispute.

Can verification happen after the sale, or does it need to happen at signup?

It's most commonly done immediately at signup, but the same mechanism works for anything that happens later in the subscription lifecycle -- price changes, renewals, or a policy update -- as its own verification event.

What does the evidence certificate for a subscription look like?

A dated, tamper-evident record showing the exact template version presented, every acknowledgement the customer confirmed, and (for phone verifications) the recorded call itself -- ready to hand to a complaints team, a bank, or a regulator.

Sales Verification

Third-party verification (TPV) for telesales, field sales, door-to-door, and online sales -- confirming what was actually sold and agreed.

What is Third-Party Verification (TPV) and how does Heimdell provide it?

TPV is confirmation of a sale carried out independently of the person who sold it -- so it can't be influenced by the salesperson. Heimdell provides this as a Hosted link the customer completes themselves, or an AI-driven phone call that reads back the sale and records the customer's own spoken confirmation.

How does phone-call verification for door-to-door sales actually work?

After the doorstep sale, Heimdell calls the customer, reads back exactly what they're agreeing to in a natural conversation, and records their spoken confirmation. Because it's a real recorded call independent of the rep, it stands up better to scrutiny than a signature captured on the doorstep.

Can Heimdell verify sales made over the phone by a telesales agent?

Yes -- telephone sales are one of the core sales-verification use cases, whether the verification itself is a follow-up call, a link sent by SMS/email, or handled through your existing dialler.

What's the difference between a link verification and a phone-call verification?

A link verification sends the customer a page to review and confirm themselves. A phone-call verification has Heimdell call the customer and read the terms aloud, recording their spoken confirmation -- more suited to sales channels (like door-to-door) where an independent verbal confirmation carries more weight as evidence.

How does this help with Ofcom General Conditions for telecoms sales?

Ofcom's General Conditions cover sales conduct, contract summaries, and switching, with mis-selling as a recurring enforcement focus. A recorded, independent verification of what was actually presented and agreed is direct evidence against a mis-selling complaint. This is a summary, not legal advice -- confirm specifics with a solicitor.

Does Heimdell record the actual verification phone call?

Yes. Phone verifications capture the real recorded call, not just a click or a tickbox -- that recording is part of the evidence, alongside the cryptographic fingerprint on the certificate.

Can field sales reps trigger a verification from their own CRM or app?

Yes -- one API call from Salesforce, HubSpot, Zoho, HighLevel, or any system that can make a web request starts a verification, so reps keep working in the tool they already use rather than switching to a separate app.

How quickly after a sale does the verification need to happen?

There's no fixed rule -- it's typically triggered immediately after the sale is logged, since evidential value is strongest when the customer's memory of the sale is freshest, but the API lets you trigger it whenever fits your process.

What happens if a customer refuses to complete the verification?

That's recorded as a declined verification, which is itself useful information -- it flags that the sale wasn't independently confirmed, rather than silently treating the sale as agreed.

How does Heimdell prevent a salesperson from completing verification on the customer's behalf?

Verification links and calls go directly to the customer -- not through the salesperson -- and each seller's dashboard only shows the agreements they personally submitted, not a way to complete a customer's confirmation for them.

Does this work for online/website sales as well as door-to-door?

Yes -- the same templates and delivery methods (Hosted link, embedded confirmation, API, phone call) apply whether the original sale happened online, on the phone, or face-to-face.

What information does the AI phone verification call actually say to the customer?

It reads back exactly what's configured in the template for that product or agreement -- price, key terms, cancellation rights, and any policies that apply -- in a natural conversation, then asks the customer to explicitly confirm each point rather than assuming agreement from silence.

Can I use my own dialler (Vicidial, Five9, Connex One) with Heimdell?

Yes -- Heimdell is built to be triggered from your existing dialler or CRM via API rather than requiring you to move sales activity into a new system.

How does TPV reduce chargebacks and mis-selling complaints?

Because the confirmation comes independently from the customer and is timestamped and tamper-evident, disputes that would otherwise come down to the customer's word against the seller's have a third, neutral record to refer to.

What happens to the sale record if the customer declines during verification?

The verification session is marked declined and that status is visible in your dashboard and returned via the API/webhook, so you know not to treat that sale as confirmed.

Contracts, Policy Acknowledgement & Renewals

Evidence of which contract terms, policies, and important information a customer or business was shown -- and explicitly acknowledged.

What counts as an "important term" that needs explicit acknowledgement?

Anything material to the customer's decision -- price, minimum term, cancellation rights, exclusions, service limitations, and any other policy you configure into the template. It's defined per template, not a fixed universal list.

How does Heimdell handle cooling-off rights under the Consumer Contracts Regulations 2013?

For distance and off-premises consumer sales, the 14-day cooling-off right is shown and confirmed automatically as part of the verification flow, where it applies. This is a plain-English summary to explain what Heimdell is built around, not legal advice.

What happens when a contract term changes after the original agreement?

A material change to price, service, or contract terms generates its own new verification linked to the original agreement, rather than being noted informally -- so there's evidence the customer or business specifically saw and accepted the change.

How are policy acknowledgements different from a standard signature?

A signature usually just confirms someone signed a document, not that they read or understood any specific clause. A Heimdell acknowledgement is a real tick or spoken confirmation against each individual term -- not an assumption baked into a single signature captured by a rep.

Can Heimdell verify acknowledgement of Terms & Conditions specifically?

Yes -- Terms & Conditions acknowledgement can be built into any template as one of the confirmed items, alongside commercial terms and policies.

What is a "template version" and why does it matter for evidence?

Templates are versioned and immutable once published -- so every verification stays permanently linked to the exact wording the customer or representative actually saw. If you later edit the template, past verifications still point to the version that applied at the time, so what someone saw can never quietly change after the fact.

How does Heimdell support FCA Consumer Duty evidencing?

Consumer Duty requires firms handling regulated payments to evidence that customers understood what they signed up for and got a good outcome -- not just that they technically agreed. A recorded, explicit, per-term confirmation is direct evidence of understanding, not just assent. This is a summary, not legal advice.

Can a service agreement or maintenance contract be verified the same way as a sale?

Yes -- fixed-term agreements, retainers, maintenance contracts, and managed-service agreements use the same template-and-acknowledgement engine as a consumer sale, just configured for the commercial terms that apply.

What happens if a business changes its policies for existing customers?

A policy change that affects existing agreements can be issued as a new verification to those customers, giving you evidence they were shown and acknowledged the updated policy rather than it being applied silently.

How is a renewal verification different from the original sign-up verification?

It covers only what's relevant at renewal -- typically the continuing price and terms, or any changes to them -- and is linked back to the original agreement, building a full agreement history rather than replacing it.

Does Heimdell cover exclusions and service limitations, not just pricing terms?

Yes -- any policy or important term, including exclusions and service limitations, can be included as its own acknowledgement item in a template, not just headline pricing.

What evidence exists if a customer says "I wasn't told about that policy"?

The certificate for their verification shows the exact template version they were presented with, including that specific policy, and their explicit acknowledgement of it -- timestamped at the point they confirmed.

Can templates be reused across multiple products or agreement types?

Yes -- a template is built once for a product or agreement type and reused on every agreement of that kind, so terms are presented consistently rather than left to individual reps to remember or phrase differently each time.

How does contract-change verification work for price increases specifically?

A price increase is treated as its own verification event, showing the new price and requiring the customer's or representative's explicit acknowledgement of it -- rather than a price change simply taking effect on the next invoice.

What's kept if a template is later edited or retired?

Past verifications remain permanently linked to the exact template version that was active when they happened. Editing or retiring a template going forward doesn't change what historical verifications show was presented.

Business Authority Verification

Confirmation of who agreed on a company's behalf, their role, and an explicit declaration of their authority to do so.

What is business authority verification and why does it matter for B2B sales?

It's confirmation not just that a company agreed to something, but that the specific person who agreed was actually authorised to do so on the company's behalf -- which matters because B2B disputes often turn on exactly that point later.

How does Heimdell confirm someone is actually authorised to agree on behalf of their company?

The representative explicitly declares their role and authority to enter the agreement as part of the verification -- recorded alongside their identity and the commercial terms, rather than assumed from the fact that they were the point of contact.

What's recorded about the representative beyond their name?

Their role/job title, the company they represent, and their explicit declaration of authority to acknowledge or enter the agreement -- plus the commercial terms, payment arrangement, and other terms they confirmed.

Can this be used for supplier agreements and retainers, not just SaaS?

Yes -- business authority verification applies to any B2B agreement type: SaaS, service contracts, supplier agreements, retainers, equipment hire and rental agreements, and business Direct Debits.

How does this protect against a deal being disputed by someone higher up at the buyer's company?

If a more senior person later claims the agreement wasn't authorised, you have a timestamped record of the specific representative declaring their authority to agree, rather than only a general company-level signature.

What happens if the representative's authority is later questioned?

You have the certificate showing exactly what was declared at the time -- role, company, and an explicit authority confirmation -- which is independent evidence of what was represented, whether or not it's later disputed internally at the buyer's company.

Does business verification cover business Direct Debits and commercial payments?

Yes -- what was presented regarding Direct Debit, recurring card payments, and billing frequency for commercial agreements is recorded as part of the same verification.

How is B2B verification different from B2C verification in Heimdell?

Same underlying engine -- templates, delivery, acknowledgements, evidence, certificates -- but B2B verification adds the representative-authority layer (role, company, authority declaration) that consumer verification doesn't need.

Can Heimdell verify multi-signatory or procurement-approved agreements?

Verification records the individual representative's confirmation and declared authority for the agreement they're completing; where your process requires multiple approvals, each can be captured as its own verification tied to the same agreement.

What commercial terms get captured during business authority verification?

Commercial terms, payment arrangement, minimum term, renewal terms, and termination terms -- alongside the representative's identity, role, and authority confirmation -- all tied to the specific template version shown.

Does this apply to equipment hire and rental agreements?

Yes -- equipment hire and rental agreements are one of the commercial agreement types covered under business authority verification.

How does this help reduce "that person wasn't authorised to agree for our company" disputes?

That exact claim is one of the disputes Heimdell is built around: because the representative explicitly declared their authority at the time, in a permanently linked record, it directly rebuts a later claim that no one authorised was involved.

Can renewals and contract amendments be verified with the same representative check?

Yes -- a renewal or amendment to a B2B agreement is its own verification event and can include a fresh representative-authority confirmation, particularly useful if the person managing the account has changed since the original agreement.

What does the evidence certificate show for a B2B agreement?

The representative's declared identity, role, and authority; the commercial terms acknowledged; the exact template version presented; and a timestamped, cryptographically fingerprinted record of the confirmation.

Is business authority verification available via API for CRM-triggered sales?

Yes -- like the rest of the platform, it can be triggered by a single API call from your CRM or sales tooling, with the result and evidence returned via API response and webhook.